The president and owner of The Custom Companies, Inc., Perry Mandera leverages more than three decades of experience in the field to provide a full range of transportation and logistics services to clients around the country. Perry Mandera also handles sales operations, business development, and marketing for the Illinois-based company.
A good marketing campaign not only draws in new customers, but it also helps you retain old ones. When you start losing customers, especially to competitors offering lower prices, you need to reevaluate your campaign.
Reaching the wrong audience
Ineffective marketing campaigns may bring in leads, but those leads do not belong to your target audience, thus reducing your chances of making a sale. This may happen when you promote your company on the wrong platforms or use the wrong keywords on a website.
Copying the marketing efforts of another company, regardless of whether they operate in your industry or not, prevents your work from standing out. It’s worth the risk to create something original so that your company and product get noticed.
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